This Wholesale Distributor Faced a €400K Seasonal Gap, SimpelFin Kept the Shelves Stocked

A leading distributor of kitchen appliances in Europe relied heavily on seasonal sales peaks — particularly around Easter and the summer holiday season. Their forecasting team projected record demand for the coming spring, driven by new B2B partnerships and increased consumer spending. But to capitalize on the momentum, they needed to commit to a €400K inventory purchase six months in advance.

🛑 The stakes were high:

• Production timelines with overseas suppliers required early payment
• Without funding, they risked losing top-tier retail accounts
• Cashflow constraints threatened to slow down marketing and operations

SimpelFin’s Trade Finance Gave Them the Breathing Room They Needed

The company turned to SimpelFin, which quickly provided trade finance without requiring collateral or lengthy approval processes. This gave the distributor room to breathe — and act.

✅ Results:

• Paid all suppliers on time, securing priority production slots
• Maintained large-volume retail contracts that represented 60% of their revenue
• Avoided costly last-minute air freight by shipping via preferred routes
• Boosted seasonal revenue by 39% compared to the previous year

Just as important, they avoided internal strain: warehouse teams weren’t overburdened, logistics flowed smoothly, and the sales team had full confidence that orders would be fulfilled without delay.