An eco-friendly furniture brand based in Belgium saw one of its TikTok videos go viral, showcasing their minimalist bamboo lounge chairs. Overnight, orders tripled. But their Asian suppliers, spooked by the volume, demanded 100% upfront payment for raw materials and freight.
📈 The crunch:
- €350K in potential orders at risk
- No capital available without delaying delivery timelines
- Banks too slow and rigid for the urgency
- A fragile moment where brand trust could vanish
Any delay meant a missed delivery window, and angry customers online. Their reputation was on the line.
SimpelFin’s Trade Finance Powered the Surge
The brand onboarded with SimpelFin and got immediate access to purchase funding. The supplier was paid in full within 48 hours. The brand repaid over a flexible 120-day window, once revenue came in.
✅ Outcomes:
- Met viral demand with zero delays
- Increased average order value by 15%
- Grew Instagram following by 40K due to customer satisfaction
- Converted one-time buyers into brand ambassadors
With SimpelFin behind them, they scaled sustainably, and turned a viral moment into long-term success.
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