A Stockholm-based SaaS firm selling HR software globally faced an unexpected barrier to closing deals: currency instability. Clients in the UK, US, and Brazil were getting hit with extra fees when paying in SEK, causing friction at the point of sale.
📉 The impact:
- Prospects dropping off due to conversion costs
- Sales cycle dragged out by payment hesitations
- Internal teams burdened by multi-currency reconciliation
- Pressure from investors to reduce customer churn and improve margin
SimpelFin’s Global Currency System Made International Sales Seamless
By opening local IBAN accounts in GBP, USD, and BRL via SimpelFin, clients could pay natively in their currency, without hidden fees or delays.
âś… What changed:
- Closed 38% more international deals in Q1
- Customer churn dropped by 17% due to smoother payment experience
- Finance team cut reconciliation time by half
- Increased contract renewal rates and customer satisfaction scores
- Gained strategic advantage by offering localized billing options
International expansion finally felt frictionless.
Geef een reactie