A mobile game studio based in the Netherlands was seeing impressive traction in Japan, the UK, and the US. But their main revenue source, App Store and Google Play payouts, took up to 45 days to arrive, and came with hidden FX conversion costs.
🎮 The problem:
- 45-day wait for revenue
- 4% lost to hidden FX markups
- Cash shortfalls for reinvestment in UA campaigns
- Declining user growth during peak ad periods
Performance marketing was the engine of their growth. But with no predictable cash flow, they had to pause high-performing ad campaigns mid-cycle.
How SimpelFin’s Currency Conversion Helped Them Scale
Using SimpelFin, they opened local IBANs and collected payouts in native currency. With auto-conversion settings at real-time mid-market rates, they controlled exactly when and how FX happened.
✅ Gains:
- Reduced FX loss by 70%
- Reinvested revenue 2 weeks faster
- Increased user acquisition by 22% during key periods
- Doubled ROAS from their best campaign window
App store delays and FX inefficiency no longer slow them down. Now they invest based on data and opportunity, not cash flow constraints.
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