Launch Delay Nearly Sank Their Product Debut

Your launch date is fixed, but your inventory is stuck.
A Dutch health & wellness startup had invested heavily in a new product line, set to launch with influencers and media coverage lined up. But when their supplier in Poland requested prepayment to begin production, the founders hit a wall: all their capital was tied up in marketing, packaging, and previous stock. The bank couldn’t issue a loan in time.

What happens next?

• Supplier refuses to begin production without upfront payment.
• Launch date gets pushed, campaigns lose momentum.
• Influencers back out due to delays.
• Pre-orders need to be refunded.
• Their reputation takes a hit before the product even hits the shelf.
• Investors question their liquidity planning.

📉 A year of planning falls apart due to short-term liquidity issues.

The solution: Trade Finance by SimpelFin
💡 “We paid the supplier so they could launch without delay.”

➡️ Purchase financing arranged within 48 hours.
➡️ No personal guarantees or long paperwork.
➡️ Supplier paid directly.
➡️ Repayment only after sales started rolling in.
➡️ Full visibility in the SimpelFin dashboard.

What did this mean for their business?
✅ Launch on schedule, full stock delivered.
✅ 1,200 units sold within the first two weeks.
✅ PR momentum kept going, media coverage tripled.
✅ Influencers stayed onboard.
✅ Gained 3 new wholesale contracts immediately after launch.
✅ Investor confidence restored for future fundraising rounds.

Who is this perfect for?
Product-focused startups with limited working capital facing critical timing windows.