This Electronics Importer Missed Seasonal Demand Twice, Until SimpelFin Unlocked Their Cycle

An importer of consumer electronics often missed out on holiday peaks because their suppliers needed full payment 60 days in advance, while retailers only paid after delivery.

📦 The issue:

  • Peak season inventory always underfunded
  • Borrowing capped at low limits by the bank
  • Missed out on up to €500K in annual sales

SimpelFin’s Trade Finance Gave Them a New Rhythm

SimpelFin funded supplier purchases with 150-day terms, enabling perfect alignment between production and revenue.

âś… Outcome:

  • Doubled their stock during peak season
  • Sales grew by 78% in Q4 alone
  • Expanded to 2 new retail chains with no additional capital

They’re now positioned to dominate holiday cycles, not dread them.

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