This Electronics Brand Wanted to Launch a New Product Line, But Cash Was Tied Up in Inventory

A high-volume electronics retailer was preparing to launch a new smart home product line. The hype was real. Their customer base was eager. But all their cash was locked up in inventory for the upcoming holiday season.

📦 The dilemma:

• No budget for the new launch
• Existing stock not liquid yet
• Banks too slow to react

SimpelFin’s Trade Finance to the Rescue

They used SimpelFin to pre-finance their supplier order for the new product line. With up to 150 days to repay, they could launch without selling off current stock or seeking expensive capital.

✅ Result:

• Smooth launch of the new line
• €420K in new Q4 revenue
• Full flexibility to scale without draining cash reserves

With SimpelFin, their growth is no longer limited by timing or liquidity, just ambition.